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Joy Picus Collection

Overview

Abstract

Biographical Note

Scope and Contents

Administrative Information

Detailed Description

Administrative Records

Campaign Materials and Election Results

Publicity, Promotional Materials, and Memorabilia

Issues, Committees, and Public Appearances



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Joy Picus Collection, 1972-2001 | Special Collections & Archives

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Collection Overview

Title: Joy Picus Collection, 1972-2001Save to your list.

Predominant Dates:1973-1993

ID: URB/JPC

Primary Creator: Picus, Joy (1973-1993)

Extent: 15.3 Linear Feet

Arrangement:

Series I:  Administrative Records, 1978-1995

Series II:  Campaign Materials and Election Results, 1973-1993

Series III:  Publicity, Promotional Materials, and Memorabilia, 1972-1993

Series IV:  Issues, Committees, and Public Appearances, 1973-2001

Date Acquired: 02/00/2010

Forms of Material: Electronic records, Paper records, Photographic material

Abstract

A native of Chicago, Joy Picus was the first female member of the Los Angeles City Council from the San Fernando Valley. Elected to the seat in 1977, during her four terms in office she worked on pay equity, childcare and family leave, and environmental and educational issues. The collection documents these efforts and also preserves: administrative records; materials from her election campaigns; publicity, speeches, and news clippings; and publications and notes related to the committees on which she served.

Biographical Note

Joy Picus (née Newberger) was born on November 18, 1930 in Chicago, Illinois. Her father died shortly after she was born, and her mother, Daisy, supported the family by managing an apartment complex. Picus graduated from the University of Wisconsin in 1951 with a degree in political science. Following completion of her degree, she returned to Chicago where she met Gerald Picus, and the couple were married on March 9, 1952. In 1959, the Picus family moved to California, where Gerald worked as a physicist for Hughes Aircraft. They raised three children in Woodland Hills, where she served as community organizer and volunteer for several organizations, among them the Girl Scouts, Cub Scouts, the League of Women Voters, the Association of University Women, the Jewish Federation Council, and the PTA.

Joy Picus was inspired to political activism after reading second wave feminist Betty Friedan’s The Feminine Mystique, and carries the distinction of being the first woman Los Angeles City council member from the San Fernando Valley. She ran for the 3rd district seat on the Los Angeles City Council in 1973, losing by 500 votes to the incumbent, Don Lorenzen, but won with 57% of the vote in 1977. Her campaign had a strong grassroots character, depending on volunteers to make calls and walk precincts in her support, and relying on personal donors rather than corporate sponsors, particularly in the early stages of her career. One of her major achievements was her successful effort to raise wages for jobs with the city that were traditionally held by women. Picus accomplished this goal without a strike or litigation, by working with the City of Los Angeles and the American Federation of State, County, and Municipal Employees. For this accomplishment, Ms. Magazine honored her as one of twelve Women of the Year in 1985.

Among Picus' most important achievements is her work with local police to sponsor legislation aimed at making Lanark Park, which had been used as a base for drug dealers, safe for the general public again. She also wrote child care policy for the city and supported family leave for city employees. Environmental issues which she addressed during her four terms included hazardous waste site clean up, household toxic waste disposal, city recycling for apartments and condominiums, and the lack of sufficient park space in her district. She considered education, especially for young women, to be an important issue; she sponsored several related programs, including the Susan B. Anthony essay contest, which supported high school girls’ efforts to expand and reach their educational goals.

Picus' time in office was not without controversy. In 1979, she faced a recall sponsored by Valley apartment owners, in response to her support for a temporary rent control ordinance, but the recall failed due to a lack of petition signatures. Police and firefighters’ unions supported her opponent in the 1981 election due to her successful efforts to eliminate city employees’ pay for attending functions such as veteran’s conventions. Encino residents criticized her in 1987 for permitting the development of a business park in the Sepulveda Basin, and in 1991, Warner Ridge Associates sued Picus and two other council members and the city for the council’s rezoning of property to block the development of an office complex in Woodland Hills. Despite these challenges, Picus won re-election three times. In 1993, she lost her seat on the council to her former employee Laura Chick. Now retired, she and her husband currently live in Reseda, California, where she continues to work as a community activist.

Scope and Contents of the Materials

The Joy Picus Collection documents Picus’ five election campaigns and her work as member of the Los Angeles City Council from 1977 to 1993. Contents document her efforts to eliminate wage discrepancy between men and women working for the City of Los Angeles, to provide childcare and family leave time for working parents, to help students, especially young women, reach their educational goals, to control hazardous waste and encourage recycling, and to increase park space in her district. Materials include records of public appearances, promotional materials, maps, pamphlets, and audiovisual materials. The collection has been divided into four major series: Administrative Records (1978-1995), Campaign Materials and Election Results (1973-1993), Publicity and Memorabilia (1972-1993) and Issues, Committees, and Public Appearances (1973-2001).

Series I, Administrative Records, documents the financial and administrative functions of Picus’ office. Materials include budgets and check requisition forms, expenses for and correspondence related to audits of Picus’ campaigns, as well as the audits themselves, tax returns, proposals and plans for city council redistricting, registration forms and letters of support for her congressional candidacy, manuals for her staff, newsletters to her constituents, notes for ethics commission meetings, and statements of economic interest.

Series II, Campaign Materials and Election Results, documents Picus’ five campaigns for election to the city council. Materials include research on her opponents, polls conducted on her behalf, precinct maps, and election results. Also included are invitations to fundraising parties and post-campaign celebrations, letters of endorsement from individuals and interest groups, instructions to precinct walkers and phone survey staff, door hangers, photographs of campaign appearances, letters of congratulation and copies of her responses, and video of her 1989 inaugural ceremony. The files are arranged alphabetically by subject and chronologically within.

Series III, Publicity and Memorabilia, consists mostly of publicity during Picus’ five campaigns and her time in office. Materials include newspaper clippings, most of them from The Los Angeles Times, The Herald Examiner (Los Angeles), and The Daily News (Van Nuys), transcripts of radio editorials, publicity photographs and videotapes of appearances on local and national news shows. Memorabilia includes promotional materials for citywide events which took place during her time on the city council, as well as keepsakes and souvenirs from her offices. The files are arranged alphabetically by subject and chronologically within.

Series IV, Issues, Committees, and Public Appearances, includes information gathered by Picus and her staff on issues important to her constituency, and materials pertaining to committees dealing with those issues. Issues represented in this series include childcare and leave policy for working parents, increasing park space in the 3rd District, reclaiming public space from drug dealers, public transportation, recycling and hazardous waste cleanup, pay equity, term limits, and women in government. Materials related to these issues include drafts for and copies of speeches, meeting notes by Picus and her staff, pamphlets, correspondence, newspaper clippings, and video recordings and photographs of interviews. The files are arranged alphabetically by subject and chronologically within.

Administrative Information

Repository: Special Collections & Archives

Access Restrictions: This collection is open for research use.

Use Restrictions: Copyright for unpublished materials authored or otherwise produced by the creator(s) of this collection has been transferred to California State University, Northridge. Copyright status for other materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user.

Acquisition Source: Joy Picus

Original/Copies Note: Digital reproductions of selected items in this collection are available electronically as a part of the San Fernando Valley History Digital Library. For more information please see https://digital-library.csun.edu/.

Preferred Citation: For information about citing items in this collection consult the appropriate style manual, or see the Citing Archival Materials guide.

Processing Information: Philip Walsh, 2016


Box and Folder Listing


Browse by Series:

[Series I: Administrative Records, 1978-1995]
[Series II: Campaign Materials and Election Results, 1973-1993]
[Series III: Publicity, Promotional Materials, and Memorabilia, 1972-1993]
[Series IV: Issues, Committees, and Public Appearances, 1973-2001],
[All]

Series II: Campaign Materials and Election Results, 1973-1993Save to your list.
Box 3Save to your list.
Folder 5: BiographySave to your list.
Folder 6: Campaign CorrespondenceSave to your list.
Folder 7: Campaign MaterialsSave to your list.
Folder 8: Campaign Materials, 1973Save to your list.
Folder 9: Campaign Materials, 1973Save to your list.
Folder 10: Campaign Materials, 1973Save to your list.
Folder 11: Campaign Materials, 1973Save to your list.
Folder 12: Campaign Materials, 1973Save to your list.
Box 4Save to your list.
Folder 1: Campaign Materials, 1976Save to your list.
Folder 2: Campaign Materials, 1977Save to your list.
Folder 3: Campaign Materials, 1977Save to your list.
Folder 4: Campaign Materials, 1977Save to your list.
Folder 5: Campaign Materials, 1977Save to your list.
Folder 6: Campaign Materials, 1977Save to your list.
Folder 7: Campaign Materials, 1977Save to your list.
Folder 8: Campaign Materials, 1977Save to your list.
Folder 9: Campaign Materials, 1977Save to your list.
Folder 10: Campaign Materials, 1977Save to your list.
Folder 11: Campaign Materials, 1977Save to your list.
Box 5Save to your list.
Folder 1: Campaign Materials, 1981Save to your list.
Folder 2: Campaign Materials, 1981Save to your list.
Folder 3: Campaign Materials, 1981Save to your list.
Folder 4: Campaign Materials, 1985Save to your list.
Folder 5: Campaign Materials, 1985Save to your list.
Folder 6: Campaign Materials, 1985Save to your list.
Folder 7: Campaign Materials, 1985Save to your list.
Folder 8: Campaign Materials, 1985Save to your list.
Folder 9: Campaign Materials, 1985Save to your list.
Folder 10: Campaign Materials, 1985Save to your list.
Box 6Save to your list.
Folder 1: Campaign Materials, 1985Save to your list.
Folder 2: Campaign Materials, 1985Save to your list.
Folder 3: Campaign Materials, 1989Save to your list.
Folder 4: Campaign Materials, 1989Save to your list.
Folder 5: Campaign Materials, 1989Save to your list.
Folder 6: Campaign Materials, 1989Save to your list.
Folder 7: Campaign Materials, 1989Save to your list.
Folder 8: Campaign Materials, 1989Save to your list.
Folder 9: Campaign Materials, 1989Save to your list.
Folder 10: Campaign Materials, 1989Save to your list.
Folder 11: Campaign Materials, 1993Save to your list.
Box 7Save to your list.
Folder 1: Campaign Materials, 1993Save to your list.
Folder 2: Campaign Materials, 1993Save to your list.
Folder 3: Campaign Materials, 1993Save to your list.
Folder 4: Campaign Materials, 1993Save to your list.
Folder 5: Campaign Materials, 1993Save to your list.
Folder 6: Candidate Research on Laura Chick, 1993 February 12Save to your list.
Folder 7: Congratulation Messages, 1977Save to your list.
Folder 8: Congratulation Messages, 1985Save to your list.
Folder 9: Debates Campaign, 1993Save to your list.
Folder 10: Dinner, 1983Save to your list.
Folder 11: District 3 Precinct Map NotesSave to your list.
Folder 12: Election Celebration and Inauguration Notices, 1985Save to your list.
Box 8Save to your list.
Folder 1: Election Results, 1992Save to your list.
Folder 2: Facts Consolidated PollsSave to your list.
Folder 3: Facts Consolidated PollsSave to your list.
Folder 4: Facts Consolidated PollsSave to your list.
Folder 5: Facts Consolidated, January 1979Save to your list.
Folder 6: Fundraising, 1992Save to your list.
Folder 7: Fundraising, 1993Save to your list.
Folder 8: Fundraising, 1993Save to your list.
Folder 9: Fundraising, 1993Save to your list.
Folder 10: Fundraising Lists, 1993Save to your list.
Folder 11: Fundraising Lists, 1993Save to your list.
Folder 12: General Elections Results, 1993Save to your list.
Box 9Save to your list.
Folder 1: General Election Contact and Action Report, 1993 May 5Save to your list.
Folder 2: General Election Contact and Action Report, 1993 May 5Save to your list.
Folder 3: General Election Contact and Action Report, 1993 May 5Save to your list.
Folder 4: General Election Contact and Action Report, 1993 May 5Save to your list.
Folder 5: Industrial Association of the San Fernando ValleySave to your list.
Folder 6: Joy Picus Committee, 1991-1993Save to your list.
Folder 7: Joy Picus Committee, 1991-1993Save to your list.
Folder 8: Joy Picus Committee, 1993Save to your list.
Folder 9: Joy Picus Committee, 1993Save to your list.
Folder 10: Joy Picus Committee, 1993Save to your list.
Box 10Save to your list.
Folder 1: Joy Picus Committee, 1993Save to your list.
Folder 2: Joy Picus Committee, 1993Save to your list.
Folder 3: Joy Picus Committee, 1993Save to your list.
Folder 4: Joy's Letters after Election, 1977Save to your list.
Folder 5: Joy's Letters after Election, 1977Save to your list.
Folder 6: Joy's Letters after Election, 1977Save to your list.
Folder 7: Joy's Letters after Election, 1977Save to your list.
Folder 8: Joy's Letters after Election, 1977Save to your list.
Folder 9: Joy's Letters after Election, 1977Save to your list.
Folder 10: Joy's Letters after Election, 1977Save to your list.
Folder 11: Joy's Letters after Election, 1977Save to your list.
Box 11Save to your list.
Folder 1: Joy's Letters after Election, 1977Save to your list.
Folder 2: Joy's Letters after Election, 1977Save to your list.
Folder 3: Joy's Letters after Election, 1977Save to your list.
Folder 4: Joy's Letters after Election, 1977Save to your list.
Folder 5: Labor Letter, 1989Save to your list.
Folder 6: Lorenzen Literature, 1973Save to your list.
Folder 7: Lorenzen Voting Record, 1976-1977Save to your list.
Folder 8: Los Angeles Third City Council District Study, February 1991Save to your list.
Folder 9: Los Angeles Third City Council District Study, February 1991Save to your list.
Folder 10: Los Angeles Third City Council District Study, February 1991Save to your list.
Folder 11: Los Angeles Third City Council District Study, February 1991Save to your list.
Box 12Save to your list.
Folder 1: Master Copies, 1973-1977Save to your list.
Folder 2: Maureen Reagan, 1985Save to your list.
Folder 3: Opposing Candidates, 1977Save to your list.
Folder 4: Opposing Candidates, 1985Save to your list.
Folder 5: Opposing Candidates, 1993Save to your list.
Folder 6: Personal Campaign Letters, 1977Save to your list.
Folder 7: Political Action Committees, 1984-1986Save to your list.
Folder 8: Poll Results "Attitude and Awareness in the 3rd Council District", December 1980Save to your list.
Folder 9: Poll-State, "Attitude and Awareness Regarding the Office of Secretary of State", April 1984Save to your list.
Folder 10: Poll Results Issues and Concerns Among Residents of Third Council District, February 1979Save to your list.
Box 13Save to your list.
Folder 1: Poll, "Attitude and Awareness Among Residents of the 3rd Council District", May 1984Save to your list.
Folder 2: Poll, "Survey Conducted Among Registered Voters of the 3rd Council District", February 1985Save to your list.
Folder 3: Precinct Data ReportSave to your list.
Folder 4: Precinct Data Report, 1987Save to your list.
Folder 5: Precinct Data Report, 1988Save to your list.
Folder 6: Primary Results Election, 1993Save to your list.
Folder 7: Public Opinion Poll Results 3rd City Council District, November 1988Save to your list.
Folder 8: Public Opinion Poll Results 3rd City Council District, November 1988Save to your list.
Folder 9: Public Opinion Poll Results 3rd City Council District, November 1988Save to your list.
Box 14Save to your list.
Folder 1: Public Opinion Poll Results 3rd City Council District, November 1988Save to your list.
Folder 2: Public Opinion Poll Results, 1993 February 26Save to your list.
Folder 3: Public Opinion Poll Results, 1993 February 26Save to your list.
Folder 4: Public Opinion Poll Results, 1993 February 26Save to your list.
Folder 5: Public Opinion Poll Results, 1993 February 26Save to your list.
Folder 6: Questionnaires and Endorsements, 1993Save to your list.
Folder 7: Supporters, 1980-1981Save to your list.
Folder 8: "Survey Conducted Among Registered Voters of the Third Council District", March 1985Save to your list.
Folder 9: "Survey Conducted Among Registered Voters in the Third Council District", March 1977Save to your list.
Folder 10: Survey Research Campaign, 1989Save to your list.
Folder 11: Survey Research Campaign, 1993Save to your list.
Box 28Save to your list.
Folder 3: Campaign Materials, 1977Save to your list.
Folder 4: Campaign Materials, 1989Save to your list.
Folder 5: Campaign Materials, 1993Save to your list.
Folder 6: Joy's letters After Election, 1977Save to your list.
Folder 7: Lorenzen Literature, 1973Save to your list.
Folder 8: Opposing Candidates, 1993Save to your list.
Folder 9: Precinct Data Report, 1988Save to your list.
Folder 10: "Public Opinion Poll Results Los Angeles City Council", December 1987Save to your list.
Box 30Save to your list.
Item 1: Picus/List, (Barad)Save to your list.
Item 2: Picus/List 2, Professional Fill: Contributions or pledge to the Joy Picus CommitteeSave to your list.
Item 3: Oath of Office, Joy Picus, 1989 June 30Save to your list.
Item 4: Los Angeles Inauguration, 1989 June 30Save to your list.
Item 5: Los Angeles Inauguration, 1989 June 30Save to your list.
Item 6: Picus Opponents, 1989 March 9Save to your list.
Item 7: Joy Picus Interview, Election Coverage, KCBS, 11:00pm, 2:35, 1993 June 8Save to your list.
Item 1Save to your list.
Folder 1: Rolled map: District 3 Precinct Map (primary colors), 1992 June 8, 1992 October 16Save to your list.
Folder 2: Rolled Map: District 3 Precinct Map (primary colors), 1992 June 8, 1992 October 16Save to your list.

Browse by Series:

[Series I: Administrative Records, 1978-1995]
[Series II: Campaign Materials and Election Results, 1973-1993]
[Series III: Publicity, Promotional Materials, and Memorabilia, 1972-1993]
[Series IV: Issues, Committees, and Public Appearances, 1973-2001],
[All]


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