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Joy Picus Collection

Overview

Abstract

Biographical Note

Scope and Contents

Administrative Information

Detailed Description

Administrative Records

Campaign Materials and Election Results

Publicity, Promotional Materials, and Memorabilia

Issues, Committees, and Public Appearances



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Joy Picus Collection, 1972-2001 | Special Collections & Archives

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Collection Overview

Title: Joy Picus Collection, 1972-2001Save to your list.

Predominant Dates:1973-1993

ID: URB/JPC

Primary Creator: Picus, Joy (1973-1993)

Extent: 15.3 Linear Feet

Arrangement:

Series I:  Administrative Records, 1978-1995

Series II:  Campaign Materials and Election Results, 1973-1993

Series III:  Publicity, Promotional Materials, and Memorabilia, 1972-1993

Series IV:  Issues, Committees, and Public Appearances, 1973-2001

Date Acquired: 02/00/2010

Forms of Material: Electronic records, Paper records, Photographic material

Abstract

A native of Chicago, Joy Picus was the first female member of the Los Angeles City Council from the San Fernando Valley. Elected to the seat in 1977, during her four terms in office she worked on pay equity, childcare and family leave, and environmental and educational issues. The collection documents these efforts and also preserves: administrative records; materials from her election campaigns; publicity, speeches, and news clippings; and publications and notes related to the committees on which she served.

Biographical Note

Joy Picus (née Newberger) was born on November 18, 1930 in Chicago, Illinois. Her father died shortly after she was born, and her mother, Daisy, supported the family by managing an apartment complex. Picus graduated from the University of Wisconsin in 1951 with a degree in political science. Following completion of her degree, she returned to Chicago where she met Gerald Picus, and the couple were married on March 9, 1952. In 1959, the Picus family moved to California, where Gerald worked as a physicist for Hughes Aircraft. They raised three children in Woodland Hills, where she served as community organizer and volunteer for several organizations, among them the Girl Scouts, Cub Scouts, the League of Women Voters, the Association of University Women, the Jewish Federation Council, and the PTA.

Joy Picus was inspired to political activism after reading second wave feminist Betty Friedan’s The Feminine Mystique, and carries the distinction of being the first woman Los Angeles City council member from the San Fernando Valley. She ran for the 3rd district seat on the Los Angeles City Council in 1973, losing by 500 votes to the incumbent, Don Lorenzen, but won with 57% of the vote in 1977. Her campaign had a strong grassroots character, depending on volunteers to make calls and walk precincts in her support, and relying on personal donors rather than corporate sponsors, particularly in the early stages of her career. One of her major achievements was her successful effort to raise wages for jobs with the city that were traditionally held by women. Picus accomplished this goal without a strike or litigation, by working with the City of Los Angeles and the American Federation of State, County, and Municipal Employees. For this accomplishment, Ms. Magazine honored her as one of twelve Women of the Year in 1985.

Among Picus' most important achievements is her work with local police to sponsor legislation aimed at making Lanark Park, which had been used as a base for drug dealers, safe for the general public again. She also wrote child care policy for the city and supported family leave for city employees. Environmental issues which she addressed during her four terms included hazardous waste site clean up, household toxic waste disposal, city recycling for apartments and condominiums, and the lack of sufficient park space in her district. She considered education, especially for young women, to be an important issue; she sponsored several related programs, including the Susan B. Anthony essay contest, which supported high school girls’ efforts to expand and reach their educational goals.

Picus' time in office was not without controversy. In 1979, she faced a recall sponsored by Valley apartment owners, in response to her support for a temporary rent control ordinance, but the recall failed due to a lack of petition signatures. Police and firefighters’ unions supported her opponent in the 1981 election due to her successful efforts to eliminate city employees’ pay for attending functions such as veteran’s conventions. Encino residents criticized her in 1987 for permitting the development of a business park in the Sepulveda Basin, and in 1991, Warner Ridge Associates sued Picus and two other council members and the city for the council’s rezoning of property to block the development of an office complex in Woodland Hills. Despite these challenges, Picus won re-election three times. In 1993, she lost her seat on the council to her former employee Laura Chick. Now retired, she and her husband currently live in Reseda, California, where she continues to work as a community activist.

Scope and Contents of the Materials

The Joy Picus Collection documents Picus’ five election campaigns and her work as member of the Los Angeles City Council from 1977 to 1993. Contents document her efforts to eliminate wage discrepancy between men and women working for the City of Los Angeles, to provide childcare and family leave time for working parents, to help students, especially young women, reach their educational goals, to control hazardous waste and encourage recycling, and to increase park space in her district. Materials include records of public appearances, promotional materials, maps, pamphlets, and audiovisual materials. The collection has been divided into four major series: Administrative Records (1978-1995), Campaign Materials and Election Results (1973-1993), Publicity and Memorabilia (1972-1993) and Issues, Committees, and Public Appearances (1973-2001).

Series I, Administrative Records, documents the financial and administrative functions of Picus’ office. Materials include budgets and check requisition forms, expenses for and correspondence related to audits of Picus’ campaigns, as well as the audits themselves, tax returns, proposals and plans for city council redistricting, registration forms and letters of support for her congressional candidacy, manuals for her staff, newsletters to her constituents, notes for ethics commission meetings, and statements of economic interest.

Series II, Campaign Materials and Election Results, documents Picus’ five campaigns for election to the city council. Materials include research on her opponents, polls conducted on her behalf, precinct maps, and election results. Also included are invitations to fundraising parties and post-campaign celebrations, letters of endorsement from individuals and interest groups, instructions to precinct walkers and phone survey staff, door hangers, photographs of campaign appearances, letters of congratulation and copies of her responses, and video of her 1989 inaugural ceremony. The files are arranged alphabetically by subject and chronologically within.

Series III, Publicity and Memorabilia, consists mostly of publicity during Picus’ five campaigns and her time in office. Materials include newspaper clippings, most of them from The Los Angeles Times, The Herald Examiner (Los Angeles), and The Daily News (Van Nuys), transcripts of radio editorials, publicity photographs and videotapes of appearances on local and national news shows. Memorabilia includes promotional materials for citywide events which took place during her time on the city council, as well as keepsakes and souvenirs from her offices. The files are arranged alphabetically by subject and chronologically within.

Series IV, Issues, Committees, and Public Appearances, includes information gathered by Picus and her staff on issues important to her constituency, and materials pertaining to committees dealing with those issues. Issues represented in this series include childcare and leave policy for working parents, increasing park space in the 3rd District, reclaiming public space from drug dealers, public transportation, recycling and hazardous waste cleanup, pay equity, term limits, and women in government. Materials related to these issues include drafts for and copies of speeches, meeting notes by Picus and her staff, pamphlets, correspondence, newspaper clippings, and video recordings and photographs of interviews. The files are arranged alphabetically by subject and chronologically within.

Administrative Information

Repository: Special Collections & Archives

Access Restrictions: This collection is open for research use.

Use Restrictions: Copyright for unpublished materials authored or otherwise produced by the creator(s) of this collection has been transferred to California State University, Northridge. Copyright status for other materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user.

Acquisition Source: Joy Picus

Original/Copies Note: Digital reproductions of selected items in this collection are available electronically as a part of the San Fernando Valley History Digital Library. For more information please see https://digital-library.csun.edu/.

Preferred Citation: For information about citing items in this collection consult the appropriate style manual, or see the Citing Archival Materials guide.

Processing Information: Philip Walsh, 2016


Box and Folder Listing


Browse by Series:

[Series I: Administrative Records, 1978-1995]
[Series II: Campaign Materials and Election Results, 1973-1993]
[Series III: Publicity, Promotional Materials, and Memorabilia, 1972-1993]
[Series IV: Issues, Committees, and Public Appearances, 1973-2001],
[All]

Series III: Publicity, Promotional Materials, and Memorabilia, 1972-1993Save to your list.
Box 14Save to your list.
Folder 12: Daisy Katzin TributeSave to your list.
Folder 13: MemorabiliaSave to your list.
Box 15Save to your list.
Folder 1: Memorabilia, Main Office WallsSave to your list.
Folder 2: Palaces of Finance: A Walking Tour of the Spring Street Historic DistrictSave to your list.
Folder 3: Publicity and Clippings, 1972Save to your list.
Folder 4: Publicity and Clippings, 1973Save to your list.
Folder 5: Publicity and Clippings, 1973Save to your list.
Folder 6: Publicity and Clippings, 1974Save to your list.
Folder 7: Publicity and Clippings, 1975Save to your list.
Folder 8: Publicity and Clippings, 1977Save to your list.
Folder 9: Publicity and Clippings, 1977Save to your list.
Folder 10: Publicity and Clippings, 1978Save to your list.
Folder 11: Publicity and Clippings, 1979Save to your list.
Folder 12: Publicity and Clippings, 1980Save to your list.
Folder 13: Publicity and Clippings, 1981Save to your list.
Folder 14: Publicity and Clippings, 1982Save to your list.
Box 16Save to your list.
Folder 1: Publicity and Clippings, 1983Save to your list.
Folder 2: Publicity and Clippings, 1984Save to your list.
Folder 3: Publicity and Clippings, 1985Save to your list.
Folder 4: Publicity and Clippings, 1986Save to your list.
Folder 5: Publicity and Clippings, 1987Save to your list.
Folder 6: Publicity and Clippings, 1988Save to your list.
Folder 7: Publicity and Clippings, 1989Save to your list.
Folder 8: Publicity and Clippings, 1990Save to your list.
Folder 9: Publicity and Clippings, 1991Save to your list.
Folder 10: Publicity and Clippings, 1992Save to your list.
Folder 11: Publicity and Clippings, 1993Save to your list.
Folder 12: Publicity and Clippings, 1993Save to your list.
Box 28Save to your list.
Folder 11: "1781 Los Angeles 1981: A Legacy", 1981 September 4Save to your list.
Folder 12: LA Times 1932 Olympics Edition Historical Headlines, 1984Save to your list.
Folder 13: Publicity and Clippings, 1982Save to your list.
Box 29Save to your list.
Folder 1: Canoga Park Memorial Day Parade; Photographic PrintsSave to your list.
Folder 2: Publicity and Promotion; Photographic PrintsSave to your list.
Folder 3: Woodland Hills, Aerial Photographic Prints, 1949Save to your list.
Box 30Save to your list.
Item 8: League of Women Voters, Women of the Year, Joy Picus, 1986 May 28Save to your list.
Item 9: Haven Hills Honors Joy, 1987 April 26Save to your list.
Item 10: Joy Tenth Anniversary, Warner Park, 1987 July 5Save to your list.
Item 11: Councilwoman Joy Picus On Camera Media Training, 820-8818, 1988 April 25Save to your list.
Item 12: Joy Picus, 1989 March 9Save to your list.
Item 13: Joy Picus, 1989 August 3Save to your list.
Item 14: Ch. 28, By The Year 2000, Joy: Garbage, 0-.5 Hr, 1989 November 4Save to your list.
Item 15: VIC Honors Joy, 2 Minute video Collage of Joy Picus at Work, May 1990Save to your list.
Item 16: Joy Picus Guest, “The Inner Bottom Line,” 29:40, 1990 August 16Save to your list.
Box 31Save to your list.
Item 1: Joy Picus Guest, “The Inner Bottom Line,” 29:40, 1990 August 16Save to your list.
Item 2: Newsmakers: Linda Douglas, Jess, Joy Picus, Mary Nichols, Commissions, Prop 5, 0-850, 1991 June 2Save to your list.
Item 3: Week in Review, 60:00, 1991 August 2Save to your list.
Item 4: Week in Review, 59:30, 1991 May 3Save to your list.
Item 5: Picus Press Conference, 1991 August 21Save to your list.
Item 6: Week In Review-Picus Only, Tape 1 of 1, 1991 November 8Save to your list.
Item 7: Pioneer Women, “Louise Frankel”, 1992Save to your list.
Item 8: Week in Review, 1992 April 3Save to your list.
Item 9: A Day In the Life of The Valley, “That’s What Friends Are For,” revised, Joy Picus, 4:10, 1992 August 18Save to your list.
Item 10: A Day In the Life of The Valley, “That’s What Friends Are For,” revised, Joy Picus, 4:10, 1992 August 18Save to your list.
Item 11: Ch. 11 News, 10:00pm, 1993 June 9Save to your list.
Item 12: Composite of Ma[uy] Joy Program Prepared by Jackie Braiue[ud]Save to your list.
Item 13: “Local Talk” with Bill Rosendahl, 1999 May 27Save to your list.
Item 14: Tour of the 3rd District with Councilwoman, Joy Picus, Pittleman, 14:31, MixSave to your list.

Browse by Series:

[Series I: Administrative Records, 1978-1995]
[Series II: Campaign Materials and Election Results, 1973-1993]
[Series III: Publicity, Promotional Materials, and Memorabilia, 1972-1993]
[Series IV: Issues, Committees, and Public Appearances, 1973-2001],
[All]


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