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Joy Picus Collection

Overview

Abstract

Biographical Note

Scope and Contents

Administrative Information

Detailed Description

Administrative Records

Campaign Materials and Election Results

Publicity, Promotional Materials, and Memorabilia

Issues, Committees, and Public Appearances



Contact us about this collection

Joy Picus Collection, 1972-2001 | Special Collections & Archives

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Collection Overview

Title: Joy Picus Collection, 1972-2001Save to your list.

Predominant Dates:1973-1993

ID: URB/JPC

Primary Creator: Picus, Joy (1973-1993)

Extent: 15.3 Linear Feet

Arrangement:

Series I:  Administrative Records, 1978-1995

Series II:  Campaign Materials and Election Results, 1973-1993

Series III:  Publicity, Promotional Materials, and Memorabilia, 1972-1993

Series IV:  Issues, Committees, and Public Appearances, 1973-2001

Date Acquired: 02/00/2010

Forms of Material: Electronic records, Paper records, Photographic material

Abstract

A native of Chicago, Joy Picus was the first female member of the Los Angeles City Council from the San Fernando Valley. Elected to the seat in 1977, during her four terms in office she worked on pay equity, childcare and family leave, and environmental and educational issues. The collection documents these efforts and also preserves: administrative records; materials from her election campaigns; publicity, speeches, and news clippings; and publications and notes related to the committees on which she served.

Biographical Note

Joy Picus (née Newberger) was born on November 18, 1930 in Chicago, Illinois. Her father died shortly after she was born, and her mother, Daisy, supported the family by managing an apartment complex. Picus graduated from the University of Wisconsin in 1951 with a degree in political science. Following completion of her degree, she returned to Chicago where she met Gerald Picus, and the couple were married on March 9, 1952. In 1959, the Picus family moved to California, where Gerald worked as a physicist for Hughes Aircraft. They raised three children in Woodland Hills, where she served as community organizer and volunteer for several organizations, among them the Girl Scouts, Cub Scouts, the League of Women Voters, the Association of University Women, the Jewish Federation Council, and the PTA.

Joy Picus was inspired to political activism after reading second wave feminist Betty Friedan’s The Feminine Mystique, and carries the distinction of being the first woman Los Angeles City council member from the San Fernando Valley. She ran for the 3rd district seat on the Los Angeles City Council in 1973, losing by 500 votes to the incumbent, Don Lorenzen, but won with 57% of the vote in 1977. Her campaign had a strong grassroots character, depending on volunteers to make calls and walk precincts in her support, and relying on personal donors rather than corporate sponsors, particularly in the early stages of her career. One of her major achievements was her successful effort to raise wages for jobs with the city that were traditionally held by women. Picus accomplished this goal without a strike or litigation, by working with the City of Los Angeles and the American Federation of State, County, and Municipal Employees. For this accomplishment, Ms. Magazine honored her as one of twelve Women of the Year in 1985.

Among Picus' most important achievements is her work with local police to sponsor legislation aimed at making Lanark Park, which had been used as a base for drug dealers, safe for the general public again. She also wrote child care policy for the city and supported family leave for city employees. Environmental issues which she addressed during her four terms included hazardous waste site clean up, household toxic waste disposal, city recycling for apartments and condominiums, and the lack of sufficient park space in her district. She considered education, especially for young women, to be an important issue; she sponsored several related programs, including the Susan B. Anthony essay contest, which supported high school girls’ efforts to expand and reach their educational goals.

Picus' time in office was not without controversy. In 1979, she faced a recall sponsored by Valley apartment owners, in response to her support for a temporary rent control ordinance, but the recall failed due to a lack of petition signatures. Police and firefighters’ unions supported her opponent in the 1981 election due to her successful efforts to eliminate city employees’ pay for attending functions such as veteran’s conventions. Encino residents criticized her in 1987 for permitting the development of a business park in the Sepulveda Basin, and in 1991, Warner Ridge Associates sued Picus and two other council members and the city for the council’s rezoning of property to block the development of an office complex in Woodland Hills. Despite these challenges, Picus won re-election three times. In 1993, she lost her seat on the council to her former employee Laura Chick. Now retired, she and her husband currently live in Reseda, California, where she continues to work as a community activist.

Scope and Contents of the Materials

The Joy Picus Collection documents Picus’ five election campaigns and her work as member of the Los Angeles City Council from 1977 to 1993. Contents document her efforts to eliminate wage discrepancy between men and women working for the City of Los Angeles, to provide childcare and family leave time for working parents, to help students, especially young women, reach their educational goals, to control hazardous waste and encourage recycling, and to increase park space in her district. Materials include records of public appearances, promotional materials, maps, pamphlets, and audiovisual materials. The collection has been divided into four major series: Administrative Records (1978-1995), Campaign Materials and Election Results (1973-1993), Publicity and Memorabilia (1972-1993) and Issues, Committees, and Public Appearances (1973-2001).

Series I, Administrative Records, documents the financial and administrative functions of Picus’ office. Materials include budgets and check requisition forms, expenses for and correspondence related to audits of Picus’ campaigns, as well as the audits themselves, tax returns, proposals and plans for city council redistricting, registration forms and letters of support for her congressional candidacy, manuals for her staff, newsletters to her constituents, notes for ethics commission meetings, and statements of economic interest.

Series II, Campaign Materials and Election Results, documents Picus’ five campaigns for election to the city council. Materials include research on her opponents, polls conducted on her behalf, precinct maps, and election results. Also included are invitations to fundraising parties and post-campaign celebrations, letters of endorsement from individuals and interest groups, instructions to precinct walkers and phone survey staff, door hangers, photographs of campaign appearances, letters of congratulation and copies of her responses, and video of her 1989 inaugural ceremony. The files are arranged alphabetically by subject and chronologically within.

Series III, Publicity and Memorabilia, consists mostly of publicity during Picus’ five campaigns and her time in office. Materials include newspaper clippings, most of them from The Los Angeles Times, The Herald Examiner (Los Angeles), and The Daily News (Van Nuys), transcripts of radio editorials, publicity photographs and videotapes of appearances on local and national news shows. Memorabilia includes promotional materials for citywide events which took place during her time on the city council, as well as keepsakes and souvenirs from her offices. The files are arranged alphabetically by subject and chronologically within.

Series IV, Issues, Committees, and Public Appearances, includes information gathered by Picus and her staff on issues important to her constituency, and materials pertaining to committees dealing with those issues. Issues represented in this series include childcare and leave policy for working parents, increasing park space in the 3rd District, reclaiming public space from drug dealers, public transportation, recycling and hazardous waste cleanup, pay equity, term limits, and women in government. Materials related to these issues include drafts for and copies of speeches, meeting notes by Picus and her staff, pamphlets, correspondence, newspaper clippings, and video recordings and photographs of interviews. The files are arranged alphabetically by subject and chronologically within.

Administrative Information

Repository: Special Collections & Archives

Access Restrictions: This collection is open for research use.

Use Restrictions: Copyright for unpublished materials authored or otherwise produced by the creator(s) of this collection has been transferred to California State University, Northridge. Copyright status for other materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user.

Acquisition Source: Joy Picus

Original/Copies Note: Digital reproductions of selected items in this collection are available electronically as a part of the San Fernando Valley History Digital Library. For more information please see https://digital-library.csun.edu/.

Preferred Citation: For information about citing items in this collection consult the appropriate style manual, or see the Citing Archival Materials guide.

Processing Information: Philip Walsh, 2016


Box and Folder Listing


Browse by Series:

[Series I: Administrative Records, 1978-1995]
[Series II: Campaign Materials and Election Results, 1973-1993]
[Series III: Publicity, Promotional Materials, and Memorabilia, 1972-1993]
[Series IV: Issues, Committees, and Public Appearances, 1973-2001],
[All]

Series IV: Issues, Committees, and Public Appearances, 1973-2001Save to your list.
Box 16Save to your list.
Folder 13: Airport, Public Policy, 1993Save to your list.
Box 17Save to your list.
Folder 1: American Association of University Women and Legislation SpeechSave to your list.
Folder 2: Board of SupervisorsSave to your list.
Folder 3: Board of SupervisorsSave to your list.
Folder 4: Board of SupervisorsSave to your list.
Folder 5: Bus and Transportation Planning, 1979-1992Save to your list.
Folder 6: California Economy ClippingsSave to your list.
Folder 7: Charity BingoSave to your list.
Folder 8: Child Care Action CampaignSave to your list.
Folder 9: Childcare and Family Policy, ca. 1980-ca. 1989Save to your list.
Folder 10: Childcare and Family Policy, 1977-1985Save to your list.
Folder 11: Childcare and Family Policy, 1986Save to your list.
Folder 12: Childcare and Family Policy, 1986Save to your list.
Folder 13: Childcare and Family Policy, 1987Save to your list.
Folder 14: Childcare and Family Policy, 1987Save to your list.
Folder 15: Childcare and Family Policy, 1988Save to your list.
Box 18Save to your list.
Folder 1: Childcare and Family Policy, 1988Save to your list.
Folder 2: Childcare and Family Policy, 1989Save to your list.
Folder 3: Childcare and Family Policy, ca. 1990Save to your list.
Folder 4: Childcare and Family Policy, 1990Save to your list.
Folder 5: Childcare and Family Policy, 1990Save to your list.
Folder 6: Childcare and Family Policy, 1991Save to your list.
Folder 7: Childcare and Family Policy, 1991Save to your list.
Folder 8: Childcare and Family Policy, 1992Save to your list.
Folder 9: Childcare and Family Policy, 1993-1998Save to your list.
Folder 10: DiversitySave to your list.
Folder 11: DiversitySave to your list.
Box 19Save to your list.
Folder 1: Early Women's Speeches and Equal Rights Amendment, 1974-1990Save to your list.
Folder 2: Early Women's Speeches and Equal Rights Amendment, 1974-1990Save to your list.
Folder 3: Education and Education Speeches, 1980-1989Save to your list.
Folder 4: EldercareSave to your list.
Folder 5: Ethics in Politics, 1977-1992Save to your list.
Folder 6: FirearmsSave to your list.
Folder 7: Garbage, 1982-1983Save to your list.
Folder 8: Garbage, 1982-1983Save to your list.
Folder 9: Gender and Law EnforcementSave to your list.
Folder 10: Government and City, 1973-1986Save to your list.
Folder 11: GraffitiSave to your list.
Folder 12: Growth and Census, 1984-1993Save to your list.
Box 20Save to your list.
Folder 1: Growth and Census, 1984-1993Save to your list.
Folder 2: Growth Management Clippings, 1990-1992Save to your list.
Folder 3: Growth Management Clippings, 1990-1992Save to your list.
Folder 4: Growth Management Regional Issues, 1992-1993Save to your list.
Folder 5: Growth Management Regional Issues, 1992-1993Save to your list.
Folder 6: Hazardous WasteSave to your list.
Folder 7: Hazardous WasteSave to your list.
Folder 8: Hazardous Waste, 1983-1984Save to your list.
Folder 9: Hazardous Waste, 1983-1984Save to your list.
Folder 10: Hazardous Waste, 1985Save to your list.
Folder 11: Hazardous Waste, 1985Save to your list.
Box 21Save to your list.
Folder 1: Hazardous Waste, 1986Save to your list.
Folder 2: Hazardous Waste, 1986Save to your list.
Folder 3: Hazardous Waste, 1987Save to your list.
Folder 4: Hazardous Waste, 1987Save to your list.
Folder 5: Hazardous Waste, 1988Save to your list.
Folder 6: Hazardous Waste, 1989Save to your list.
Folder 7: Hazardous Waste, 1990-1991Save to your list.
Folder 8: Healthy CitiesSave to your list.
Folder 9: Homicide, 1989Save to your list.
Folder 10: Human Resource Management, 1990-1995Save to your list.
Folder 11: Immigration, 1993Save to your list.
Folder 12: Immigration and CrimeSave to your list.
Folder 13: Inaugural Speech, 1977Save to your list.
Folder 14: Jews in Politics Speeches, 1974-1982Save to your list.
Box 22Save to your list.
Folder 1: Keeping Families TogetherSave to your list.
Folder 2: Los Angeles Riots, 1992-1993Save to your list.
Folder 3: Lanark Park Drug DealersSave to your list.
Folder 4: League of California Cities, 1984-1987Save to your list.
Folder 5: League of California Cities, 1988-1992Save to your list.
Folder 6: League of California Cities, 1989-1990Save to your list.
Folder 7: League of California Cities and County Supervisors Association of California, Employee Family Task Force, 1986-1988, 1993Save to your list.
Folder 8: League of California Cities and County Supervisors Association of California, Employee Family Task Force, 1986-1988, 1993Save to your list.
Folder 9: League of California Cities Families Project, 1992-1993, 1998Save to your list.
Folder 10 : League of California Cities Action for the 90'sSave to your list.
Folder 11: League of California Cities Action for the 90'sSave to your list.
Folder 12: League of California Cities-Booklets, 1986-1988, 1990, 1992Save to your list.
Folder 13: League of California Cities-Booklets, 1986-1988, 1990, 1992Save to your list.
Box 23Save to your list.
Folder 1: League of California Cities and Chambers of Commerce Speeches, 1977-1985Save to your list.
Folder 2: League of California Cities Mayors and Council Members SpeechSave to your list.
Folder 3: Legislation and Women in Business SpeechSave to your list.
Folder 4: Light RailSave to your list.
Folder 5: Look Alike Pill Drug Abuse, 1981Save to your list.
Folder 6: National Association of Women in Business Speech, 1984Save to your list.
Folder 7: National League of Cities and League of California Cities Election, 1988Save to your list.
Folder 8: National League of Cities Families Meetings and Clippings, 1992-1994Save to your list.
Folder 9: National League of Cities Families Meetings and Clippings, 1992-1994Save to your list.
Folder 10: National League of Cities Families Task Force and Report, 1992-1994Save to your list.
Folder 11: National League of Cities Youth Task ForceSave to your list.
Folder 12: National League of Cities Youth Task Force, 1991Save to your list.
Folder 13: National League of Cities Families Task Force and Report, 1992-1994Save to your list.
Folder 14: Pay EquitySave to your list.
Folder 15: Pay Equity, 1982Save to your list.
Box 24Save to your list.
Folder 1: Pay Equity, 1984-1985Save to your list.
Folder 2: Pay Equity, 1984-1985Save to your list.
Folder 3: Pay Equity, 1986Save to your list.
Folder 4: Pay Equity, 1987-1989Save to your list.
Folder 5: Pay Equity, 1990-2001Save to your list.
Folder 6: Police Department Civilianization, 1993Save to your list.
Folder 7: Police, Politics, and Single Issue Constituency Speeches, 1978-1983Save to your list.
Folder 8: Pound Animals in Bio-Medical ResearchSave to your list.
Folder 9: Proposition 13 and Rent Control Speeches, 1978-1979Save to your list.
Folder 10: Public Policy and Advocacy Speeches, 1977-1995Save to your list.
Folder 11: Pyramid Place, 1988Save to your list.
Folder 12: Race and Ethnicity Census Report, 1991Save to your list.
Folder 13: Race Track SpeechSave to your list.
Folder 14: Recycling in Multi-Family Buildings, 1989Save to your list.
Folder 15: Rent ControlSave to your list.
Folder 16: Revenue Exchanges, 1989Save to your list.
Folder 17: Seniors and Disabled, 1978-1991Save to your list.
Folder 18: Sepulveda Basin Tree PlantingSave to your list.
Folder 19: Sex Discrimination in Insurance, 1983-1984Save to your list.
Folder 20: Sexual Harassment, 1986-1988Save to your list.
Box 25Save to your list.
Folder 1: Speeches for Honors, Awards, and Special OccasionsSave to your list.
Folder 2: Speeches for Honors, Awards, and Special OccasionsSave to your list.
Folder 3: Sierra Club Questionnaire, 1989Save to your list.
Folder 4: Siting Hazardous Waste Facilities in California, 1990 February 1Save to your list.
Folder 5: Taxes in CaliforniaSave to your list.
Folder 6: Term Limits, 1990-1993Save to your list.
Folder 7: TrespassingSave to your list.
Folder 8: Twenty Jewish GroupsSave to your list.
Folder 9: Twenty Jewish GroupsSave to your list.
Folder 10: Valley CircleSave to your list.
Folder 11: Violence as Public Health IssuesSave to your list.
Folder 12: Warner Center Traffic, 1988-1989Save to your list.
Folder 13: Warner Ridge, 1985-1992Save to your list.
Folder 14: Warner Ridge, 1985-1992Save to your list.
Folder 15: Warner Ridge, 1985-1992Save to your list.
Box 26Save to your list.
Folder 1: Warner Ridge, 1985-1992Save to your list.
Folder 2: Warner Ridge, 1985-1992Save to your list.
Folder 3: Warner Ridge, 1985-1992Save to your list.
Folder 4: Water and Energy, 1980-1983Save to your list.
Folder 5: Water and Power RatesSave to your list.
Folder 6: Women in Municipal Government, 1980-1989Save to your list.
Folder 7: Women in Municipal Government, 1980-1989Save to your list.
Folder 8: Women in Municipal Government, 1990-1992Save to your list.
Folder 9: Women in Municipal Government, 1990-1992Save to your list.
Folder 10: Women in Municipal Government, 1990-1992Save to your list.
Folder 11: Women and Power Speeches, 1978-1998Save to your list.
Folder 12: Women and Public Policy, 1979-1980, 1982Save to your list.
Folder 13: Women in Politics, 1974-1998Save to your list.
Folder 14: Women in Politics, 1974-1998Save to your list.
Box 27Save to your list.
Folder 1: Women in Politics, 1974-1998Save to your list.
Folder 2: Women in Politics and Campaigning, 1978-1994Save to your list.
Folder 3: Women's Health Issues, 1982-1994Save to your list.
Folder 4: Zucker Report to Mayor and City CouncilSave to your list.
Box 28Save to your list.
Folder 14: Board of SupervisorsSave to your list.
Folder 15: Campaign Materials, 1989Save to your list.
Folder 16: Children and Family Policy, 1988Save to your list.
Folder 17: EldercareSave to your list.
Folder 18: Hazardous Waste, 1985Save to your list.
Folder 19: Pay Equity, 1982Save to your list.
Folder 20: Sex Discrimination in Insurance, 1983-1984Save to your list.
Folder 21: Warner RidgeSave to your list.
Box 29Save to your list.
Folder 4: Caltrans Bridge Proposal; Photographic Print and Sign InSave to your list.
Folder 5: City Council Meetings; Photographic PrintsSave to your list.
Folder 6: Commendations; Photographic PrintsSave to your list.
Folder 7: Commendations; Photographic PrintsSave to your list.
Folder 8: Community Projects and Outreach; Photographic PrintsSave to your list.
Folder 9: Community Projects and Outreach; Photographic PrintsSave to your list.
Folder 10: Dare to Keep Off Drugs; Photographic PrintsSave to your list.
Folder 11: Los Angeles Department of Transportation Transit Services; Photographic PrintsSave to your list.
Folder 12: Lanark Park; Photographic PrintsSave to your list.
Folder 13: Presentations; Photographic Prints and LettersSave to your list.
Folder 14: Presentations; Photographic Prints and LettersSave to your list.
Folder 15: Presentations; Photographic Prints and LettersSave to your list.
Folder 16: Warner Center; Photographic PrintsSave to your list.
Folder 17: Waste; Photographic PrintsSave to your list.
Box 32Save to your list.
Item 1: Joy Picus: TV Record 1, 1983 February 7-1984 November 20Save to your list.
Item 2: Joy Picus, TV Record 2, 1984 November 21-1985 May 23Save to your list.
Item 3: Joy Picus 3, May 1985-September 1985Save to your list.
Item 4: Joy Picus 4, 1986 January 13-1986 April 14Save to your list.
Item 5: Joy Picus 5, 1986 April 4-1987 May 28Save to your list.
Item 6: Joy Picus 6, 1988 January 17-1988 May 13Save to your list.
Item 7: Cable Television Press Conference with Joy Picus, 1988 June 30Save to your list.
Item 8: League of California Cities, “A Decade of Realization”: 19:18, 1988 October 16-1988 October 19Save to your list.
Item 9: Child Care, DWI and Joy, NBC and CNN, November 1988Save to your list.
Item 10: Women in The 90’s, Joy On Talk Show, 1989 September 14Save to your list.
Item 11: Women in The 90’s, 1989 September 14Save to your list.
Item 12: “Clean-Air”, CNN Headline News at 2:00pm, 1990 March 5Save to your list.
Item 13: Women's Issues In The 90’s, Joy Picus, 1990 March 16Save to your list.
Box 33Save to your list.
Item 1: Tarzana Town Hall Meeting, 59:30, 1990 May 1Save to your list.
Item 2: Behind The Headlines, Women’s Issues, 1991 January 25Save to your list.
Item 3: Joy in Council on Iraq War, January 1991Save to your list.
Item 4: City Council Meeting, Ch. 35, La City View, Item #30, 1991 May 8Save to your list.
Item 5: “Sandwich Generation”- Eldercare, CNN Crier and Co. with Katherine Cryer, 1991 July 17Save to your list.
Item 6: Budget Statements, April 1992Save to your list.
Item 7: Pool Safety, David Horowitz, Ch. 4 News, 4:00pm, 2:50, 1992 June 15Save to your list.
Item 8: Organization For The Needs of The Elderly, Mark Taper Intergenerational Center, 5:30, February 1993Save to your list.
Item 9: Los Angeles City Council Meeting, Airport R.F.P. Issue, 1993 March 19Save to your list.
Item 10: Joy: Rumor Control; CNN, 1993 April 9-1993 April 17Save to your list.
Item 11: Century of Women, 3 2 hour sessions, start halfway into tape, June 1994Save to your list.
Item 12: News makers (copy) Prop5, Review CommissionsSave to your list.
Item 13: Parallax ForumSave to your list.
Flat File Cabinet 5Save to your list.
Folder 1: Valley CircleSave to your list.

Browse by Series:

[Series I: Administrative Records, 1978-1995]
[Series II: Campaign Materials and Election Results, 1973-1993]
[Series III: Publicity, Promotional Materials, and Memorabilia, 1972-1993]
[Series IV: Issues, Committees, and Public Appearances, 1973-2001],
[All]


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