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California Tourism and Promotional Literature Collection

Overview

Abstract

Biographical Note

Scope and Contents

Administrative Information

Detailed Description

California Tours and Excursions

Statewide Promotional Literature

California's Central Region

Southern California

California Statewide Promotional Literature

Alameda County

Butte County

Calaveras Promotional Literature

Colusa County

Contra Costa County

El Dorado County

Fresno County

Glenn County

Humboldt County

Imperial County

Riverside County

Inyo County

Kern County

Lake County

Los Angeles County

Madera County

Marin County

Mariposa County

Mendocino County

Merced County

Monterey County

Mono County

Napa County

Nevada County

Orange County

Placer County

Plumas County

Sacramento County

San Benito County

San Bernardino County

San Diego County

San Francisco

San Joaquin County

San Luis Obispo County

San Mateo County

Santa Barbara County

Santa Clara County

Santa Cruz County

Shasta County

Siskiyou County

Solano County

Sonoma County

Stanislaus County

Sutter County

Tulare County

Tuolumne County

Ventura County

Yolo County

Yuba County

Northern California



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California Tourism and Promotional Literature Collection, 1860-1990 | Special Collections & Archives

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Collection Overview

Title: California Tourism and Promotional Literature Collection, 1860-1990Save to your list.

ID: SC/CTP

Primary Creator: Delmar T. Oviatt Library

Extent: 7.5 Linear Feet

Arrangement:

Series 1: California Tours and Excursions, 1881-1931

Series 2: Statewide Promotional Literature, 1860-1947

Series 3: California's Central Region, 1915

Series 4: Southern California, 1886-1936

Series 5: California Statewide Promotional Literature, 1886-1936

Series 6: Alameda County, 1901-1940

Series 7: Butte County, 1898-1926

Series 8: Calaveras Promotional Literature

Series 9: Colusa County

Series 10: Contra Costa County

Series 11: El Dorado County, 1940

Series 12: Fresno County, 1890-1925

Series 13: Glenn County, 1915

Series 14: Humboldt County

Series 15: Imperial County, 1910-1928

Series 16: Riverside County, 1902-1938

Series 17: Inyo County, 1912-1936

Series 18: Kern County, 1915-1934

Series 19: Lake County, 1898-1951

Series 20: Los Angeles County, 1885-1997

Series 21: Madera County, 1912

Series 22: Marin County, 1888-1919

Series 23: Mariposa County, 1915-1927

Series 24: Mendocino County

Series 25: Merced County, 1915

Series 26: Monterey County, 1891-1996

Series 27: Mono County

Series 28: Napa County

Series 29: Nevada County

Series 30: Orange County, 1949

Series 31: Placer County, 1880-1935

Series 32: Plumas County, 1910

Series 33: Sacramento County, 1911

Series 34: San Benito County, 1910-1915

Series 35: San Bernardino County, 1910-1937

Series 36: San Diego County, 1886-1935

Series 37: San Francisco, 1878-1947

Series 38: San Joaquin County

Series 39: San Luis Obispo County, 1940

Series 40: San Mateo County

Series 41: Santa Barbara County, 1906-1913

Series 42: Santa Clara County, 1871-1915

Series 43: Santa Cruz County, 1895-1938

Series 44: Shasta County

Series 45: Siskiyou County, 1910-1915

Series 46: Solano County

Series 47: Sonoma County, 1915-1931

Series 48: Stanislaus County, 1879-1925

Series 49: Sutter County, 1915

Series 50: Tulare County, 1920-1935

Series 51: Tuolumne County, 1888-1909

Series 52: Ventura County, 1915-1933

Series 53: Yolo County, 1915

Series 54: Yuba County, 1913

Series 55: Northern California, 1903-1933

Subjects: Real estate development, Tourism

Forms of Material: Ephemera, Maps, Paper records, Publications

Languages: English

Abstract

Tourism and real estate promotion have been longtime means of encouraging people to vacation and settle in California. The California Tourism and Promotional Literature Collection includes county, regional, and statewide promotional literature used to promote tourism and real estate development across the state of California.

Biographical Note

The Oviatt Library created this collection of materials for study and research.

Scope and Contents of the Materials

The California Tourism and Promotional Literature Collection consists of promotional material aimed at attracting visitors, settlers, and real estate investment to the state of California. The bulk of the material dates from 1880 to 1940, and includes tour and event booklets, travel guides, personal journals, street and real estate tract maps, posters, folded brochures, pamphlets, postcards, magazines, menus, drawings, photographs, and souvenirs. The collection is made up of fifty-five series arranged by region and county, the largest of which is for Los Angeles County.  There are several series dedicated to statewide promotional literature, one series dedicated to California tours and excursions, and one series dedicated to souvenirs.

The collection offers a variety of materials illustrating many different reasons to travel to California including tourism, health, and agriculture. In terms of tourism, the collection includes many pamphlets from the late 19th and early 20th centuries, most of which are produced by the Southern Pacific Company, which advertise cross-country trips by railway from places such as Boston and New Orleans to California. These trips generally traveled throughout California and advertise the scenic beauty of Yosemite and the Sequoia forest; the vast diversity of climate; the plethora of outdoor activities; and famous hotels such as The Raymond in Pasadena, the Palace in San Francisco, the Hotel del Monte in Monterey, the U.S. Grant Hotel in San Diego, and the Biltmore Hotel in Los Angeles.

The collection also includes pamphlets containing information on the history and locations of the various California missions, including those in San Diego, San Juan Capistrano, San Fernando, and Santa Barbara. Additionally, there is much material describing the history of the California gold rush and the tours of numerous ghost towns and related locations. More recent items contain information regarding Hollywood and the film industry, the Cawston Ostrich Ranch in South Pasadena, San Francisco’s Chinatown, Catalina Island, and Inyo County’s Death Valley, as well as various posters and pamphlets for individual restaurants, hotels, and theaters.

California's weather is sometimes referred to as the "eternal spring," and is generally described to be a wonderland of health and goodness. Pamphlets issued by individual counties advertise the beautiful beaches of Los Angeles and Orange County and describe various areas as a wonderful respite from the harsher weather conditions in other parts of the country. There are also handouts advertising winter resorts in places like Palm Springs, where visitors may escape the cold of the winter months in order to spend time resting and recuperating.

The collection also includes pamphlets and booklets promoting immigration, migration, and settlement. These materials typically include information on agricultural in California, especially the cultivation of olives, figs, cherries, peaches, oranges, grapes, almonds, walnuts, and raising of livestock. Other economic opportunities described include oil, lumber, dairy, and viticulture, with information on average wages and cost of living. Also advertised are the various connecting railroads and, in the more modern booklets, the vast highway system covering the state.

Subject/Index Terms

Real estate development
Tourism

Administrative Information

Repository: Special Collections & Archives

Access Restrictions: The collection is open for research use.

Use Restrictions: Copyright for unpublished materials authored or otherwise produced by the creator(s) of this collection has not been transferred to California State University, Northridge. Copyright status for other materials is unknown. Transmission or reproduction of materials protected by U.S. Copyright Law (Title 17, U.S.C.) beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owners. Responsibility for any use rests exclusively with the user.

Original/Copies Note: Digital reproductions of selected items in this collection are available electronically as a part of the San Fernando Valley History Digital Library. For more information please see https://digital-library.csun.edu/.

Related Publications: Cataloged materials from the California Tourism and Promotional Literature Collection can be found in the Library Catalog.

Preferred Citation: For information about citing items in this collection consult the appropriate style manual, or see the Citing Archival Materials guide.


Box and Folder Listing


Browse by Series:

[Series 1: California Tours and Excursions, 1881-1931]
[Series 2: Statewide Promotional Literature, 1860-1947]
[Series 3: California's Central Region, 1915]
[Series 4: Southern California, 1886-1936]
[Series 5: California Statewide Promotional Literature, 1886-1936]
[Series 6: Alameda County, 1901-1940]
[Series 7: Butte County, 1898-1926]
[Series 8: Calaveras Promotional Literature]
[Series 9: Colusa County]
[Series 10: Contra Costa County]
[Series 11: El Dorado County, 1940]
[Series 12: Fresno County, 1890-1925]
[Series 13: Glenn County, 1915]
[Series 14: Humboldt County]
[Series 15: Imperial County, 1910-1928]
[Series 16: Riverside County, 1902-1938]
[Series 17: Inyo County, 1912-1936]
[Series 18: Kern County, 1915-1934]
[Series 19: Lake County, 1898-1951]
[Series 20: Los Angeles County, 1885-1997]
[Series 21: Madera County, 1912]
[Series 22: Marin County, 1888-1919]
[Series 23: Mariposa County, 1915-1927]
[Series 24: Mendocino County]
[Series 25: Merced County, 1915]
[Series 26: Monterey County, 1891-1996]
[Series 27: Mono County]
[Series 28: Napa County]
[Series 29: Nevada County]
[Series 30: Orange County, 1924-1949]
[Series 31: Placer County, 1880-1935]
[Series 32: Plumas County, 1910]
[Series 33: Sacramento County, 1911]
[Series 34: San Benito County, 1910-1915]
[Series 35: San Bernardino County, 1910-1937]
[Series 36: San Diego County, 1886-1935]
[Series 37: San Francisco, 1878-1947]
[Series 38: San Joaquin County]
[Series 39: San Luis Obispo County, 1940]
[Series 40: San Mateo County]
[Series 41: Santa Barbara County, 1906-1913]
[Series 42: Santa Clara County, 1871-1915]
[Series 43: Santa Cruz County, 1895-1938]
[Series 44: Shasta County]
[Series 45: Siskiyou County, 1910-1915]
[Series 46: Solano County]
[Series 47: Sonoma County, 1915-1931]
[Series 48: Stanislaus County, 1879-1925]
[Series 49: Sutter County, 1915]
[Series 50: Tulare County, 1920-1935]
[Series 51: Tuolumne County, 1888-1909]
[Series 52: Ventura County, 1915-1933]
[Series 53: Yolo County, 1915]
[Series 54: Yuba County, 1913]
[Series 55: Northern California, 1903-1933],
[All]

Series 20: Los Angeles County, 1885-1997Save to your list.
Box 5Save to your list.
Folder 5: Clubs and Society Booklets and Pamphlets, 1905-1926Save to your list.
Folder 6: La Fiesta de Los Angeles Official Program Booklets and El Rodeo Official Photos Booklet, 1895-1915Save to your list.
Folder 7: Tourism History Booklets and Los Angeles Life Magazine, 1923-1933Save to your list.
Folder 8: Hollywood Theater and Restaurant Booklets, Quarterly Magazine and Guide, 1929-1935Save to your list.
Folder 9: Hospital Cedar Lodge BookletSave to your list.
Box 6Save to your list.
Folder 1: Hotels and Hotel Literature, 1902-1939Save to your list.
Folder 2: Merchants Pamphlets and Booklets, 1912-1933Save to your list.
Folder 3: Parks: Booklets, Pamphlets, Postcards, and Advertisements, 1921-1935Save to your list.
Folder 4: Los Angeles: Pictorial Booklets, Postcards, Angels Flight Ticket, and Los Angeles Express Sheet, 1897-1912Save to your list.
Folder 5: Political Literature, 1895-1917Save to your list.
Folder 6: Real Estate Pamphlets and Advertisements, 1915-1920Save to your list.
Folder 7: Restaurants Booklets, Special Events Program, and Nite Magazine, 1941-1951Save to your list.
Folder 8: Theaters, Auditoriums and Coliseum Event Booklets, 1900-1949Save to your list.
Folder 9: Theaters and Auditoriums Event Booklets, 1900-1944Save to your list.
Folder 10: Transportation, 1930Save to your list.
Box 7Save to your list.
Folder 1: Tours and Tourism Booklets and Pamphlets, 1905-1990Save to your list.
Folder 2: Historic West Adams: Now and Then Booklet and Tour, 1987-1990Save to your list.
Folder 3: Beverly Hills: Civic Center BookletSave to your list.
Folder 4: Early Los Angeles History Booklet Surveys, 1918-1939Save to your list.
Folder 5: Los Angeles: County Today Booklet Surveys and County Map Attractions, 1912-1934Save to your list.
Folder 6: Los Angeles: Souvenir Booklets and Postcard Views, 1885-1915Save to your list.
Folder 7: Bimini Hot Springs: Brochure and Los Angeles Times ArticleSave to your list.
Folder 8: San Gabriel Mountains: Arroyo Seco Camp and Resort Pamphlets, 1910Save to your list.
Folder 9: San Gabriel Mountains: Clover Leaf Canyon Circular, 1910Save to your list.
Folder 10: San Gabriel Mountains: Live Oak Canyon CircularSave to your list.
Folder 11: San Gabriel Mountains: Lone Pine Canyon Pamphlet, 1930Save to your list.
Folder 12: San Gabriel Mountains: Mount Baldy Area Camp Pamphlets, 1925-1930Save to your list.
Folder 13: San Gabriel Mountains: Mount Lowe Weekly Magazine, Travel Guides, and Pamphlets, 1895-1936Save to your list.
Folder 14: San Gabriel Mountains: Mount Wilson Pictorial Booklet, Camp and Hotel Pamphlets, 1911-1936Save to your list.
Folder 15: San Gabriel Mountains: San Gabriel Canyon Camp and Club Pamphlets, 1900-1910Save to your list.
Folder 16: San Gabriel Mountains: Santa Anita Canyon Camp and Resort Pamphlets, 1905-1910Save to your list.
Folder 17: Mount San Antonio: PostcardSave to your list.
Box 8Save to your list.
Folder 1: Santa Catalina: Postcards, Trip Planning Pamphlets and Pictorial Booklets, 1916-1932Save to your list.
Folder 2: San Fernando Valley: Burbank: Travel Pamphlets, Map and Postcard, 1921-1936Save to your list.
Folder 3: San Fernando Valley: Chatsworth Pamphlet, 1921Save to your list.
Folder 4: San Fernando Valley: Glendale Booklets and Postcards, 1936Save to your list.
Folder 5: San Fernando Valley: Northridge: Commercial Booklet and Reseda Postcard, 1975Save to your list.
Folder 6: San Fernando Valley: North Hollywood Tour Pamphlets, Advertisement and Plat of Lankershim Park, 1929-1930Save to your list.
Folder 7: San Fernando Valley: San Fernando Commerce Pamphlets and History Booklets, 1922-1997Save to your list.
Folder 8: San Fernando Valley: Sunland/Tujunga PamphletsSave to your list.
Folder 9: San Fernando Valley: Tarzana BookletsSave to your list.
Folder 10: San Fernando Valley: Van Nuys: Pamphlets and Postcards, 1934Save to your list.
Folder 11: Northern Region: Antelope Valley: Postcard, 1944Save to your list.
Folder 12: Northern Region: Antelope Valley: Bouquet RoadSave to your list.
Folder 13: Northern Region: Antelope Valley: Mint Canyon RoadSave to your list.
Folder 14: Northern Region: Antelope Valley: Saugus, 1928-1941Save to your list.
Folder 15: San Gabriel Valley: Alhambra Pamphlets, 1935-1936Save to your list.
Folder 16: San Gabriel Valley: Altadena Booklets and Poppyfields Pamphlet, 1925Save to your list.
Folder 17: San Gabriel Valley: Azusa Chamber of Commerce Booklets, 1937Save to your list.
Folder 18: San Gabriel Valley: Fiestas and Rodeos Booklet, 1940Save to your list.
Folder 19: San Gabriel Valley: El Monte Real Estate and Lion Farm Pamphlets, 1935Save to your list.
Folder 20: San Gabriel Valley: Glendora: The Brown School for Girls BookletSave to your list.
Folder 21: San Gabriel Valley: La Canada Resort Pamphlet, Garden Booklets and Pamphlets, 1951Save to your list.
Folder 22: San Gabriel Valley: Mission Booklets, 1902-1909Save to your list.
Folder 23: San Gabriel Valley: Monrovia Booklets, 1936Save to your list.
Folder 24: San Gabriel Valley Real EstateSave to your list.
Folder 25: San Gabriel Valley: Yesterday to Today Booklet and Souvenir Booklet, 1891Save to your list.
Box 9Save to your list.
Folder 1: San Gabriel Valley: Santa Anita Rancho Booklet, 1940Save to your list.
Folder 2: San Gabriel Valley: Sierra Madre: Chamber of Commerce Pamphlet and Business Card, 1910Save to your list.
Folder 3: San Gabriel Valley: South Pasadena Ostrich Farm Pamphlets and PostcardsSave to your list.
Folder 4: San Gabriel Valley: Pasadena Pictorial Booklets, The Huntington Booklet and Pamphlets, and Postcards, 1913Save to your list.
Folder 5: San Gabriel Valley: Pasadena Pictorial Booklets, Advertisement, Tournament of Roses Editorial, Published Literature, Souvenir Program, and Postcard, 1897-1930Save to your list.
Folder 6: San Gabriel Valley: Temple City Pamphlet, 1950Save to your list.
Folder 7: Flintridge Pictorial BookletSave to your list.
Folder 8: Southern Region: Claremont Booklet and Pamphlet, 1935Save to your list.
Folder 9: Southern Region: Long Beach, Dominguez Hills and San Pedro: Pictorial and Editorial Booklet, Tour Pamphlets, and Postcards, 1909-1927Save to your list.
Folder 10: Southern Region: Inglewood Booklet and Real Estate Map, 1937Save to your list.
Folder 11: Southern Region: Montebello Park PamphletSave to your list.
Folder 12: Southern Region: Pacific Palisades Real Estate Pamphlet, Garden Pictorial Booklet and Monte Nido News, 1927Save to your list.
Folder 13: Southern Region: Palos Verdes Pamphlets, 1935Save to your list.
Folder 14: Southern Region: Redondo Beach Hotel Booklet and Brochure, and Postcards, 1910Save to your list.
Folder 15: Southern Region: Pomona Pamphlet, Hotel Menu, Souvenir Booklet, Calendar of Events Booklet and Pictorial Historical Pageant Booklet, 1886-1936Save to your list.
Folder 16: Southern Region: Santa Monica, Venice Beach and Ocean Park: Booklet, Gablegram Magazine, Hotel Pamphlet, Postcards, and Casa Delmar Topic Editorial, 1909-1932Save to your list.
Folder 17: Southern Region: Walnut BrochureSave to your list.
Folder 18: Southern Region: Whittier Calendar of Events Booklet and Brochures, 1910Save to your list.
Box 15Save to your list.
Folder 17: San Fernando Valley: ChatsworthSave to your list.
Folder 18: San Fernando Valley: EncinoSave to your list.
Folder 19: San Fernando Valley: Granada HillsSave to your list.
Folder 20: San Fernando Valley: Hollywood Sign on Mount LeeSave to your list.
Folder 21: San Fernando Valley: Mission HillsSave to your list.
Folder 22: San Fernando Valley: NorthridgeSave to your list.
Folder 23: San Fernando Valley: Panorama CitySave to your list.
Folder 26: San Fernando Valley: Sherman OaksSave to your list.
Folder 27: San Fernando Valley: TarzanaSave to your list.
Folder 28: San Fernando Valley: Van NuysSave to your list.
Folder 29: San Fernando Valley: WinnetkaSave to your list.
Box 17Save to your list.
Folder 2: Los Angeles County Survey, 1979Save to your list.
Flat File Cabinet 2Save to your list.
Folder 2Save to your list.
Item 1: Monte Vista Tract Map, circa 1885Save to your list.
Item 2: Newspaper Advertisements in The Sunset Enterprise for Los Angeles County Real Estate, January 1888Save to your list.
Item 3: Drawing of Avalon, Santa Catalina Island, ca. 1890Save to your list.
Item 4: Map of Territory Annexed to the City of Los Angeles, California by John A. Griffin, City Engineer, circa 1924Save to your list.
Item 5: Literary, Scenic, Historical Map of California by the National Automobile Club, 1927Save to your list.
Item 6: Map of San Fernando Valley, California by the San Fernando Valley Branch of the Los Angeles Chamber of Commerce, circa 1928Save to your list.
Item 7: Easter Sunrise Service Transportation Broadside - The Pacific Electric Railway, 1933Save to your list.
Item 8: Official Route Map of the Los Angeles Railway, April 1935Save to your list.
Item 9: Sightseeing Map of Los Angeles County by the All-Year Club of Southern California, 1938Save to your list.
Item 10: Pacific Electric Railway PosterSave to your list.
Item 11: Kuchel & Dresel's California Views - Los Angeles 1857 by Britton and Rey - Reprinted by the California Historical Society, 1959Save to your list.

Browse by Series:

[Series 1: California Tours and Excursions, 1881-1931]
[Series 2: Statewide Promotional Literature, 1860-1947]
[Series 3: California's Central Region, 1915]
[Series 4: Southern California, 1886-1936]
[Series 5: California Statewide Promotional Literature, 1886-1936]
[Series 6: Alameda County, 1901-1940]
[Series 7: Butte County, 1898-1926]
[Series 8: Calaveras Promotional Literature]
[Series 9: Colusa County]
[Series 10: Contra Costa County]
[Series 11: El Dorado County, 1940]
[Series 12: Fresno County, 1890-1925]
[Series 13: Glenn County, 1915]
[Series 14: Humboldt County]
[Series 15: Imperial County, 1910-1928]
[Series 16: Riverside County, 1902-1938]
[Series 17: Inyo County, 1912-1936]
[Series 18: Kern County, 1915-1934]
[Series 19: Lake County, 1898-1951]
[Series 20: Los Angeles County, 1885-1997]
[Series 21: Madera County, 1912]
[Series 22: Marin County, 1888-1919]
[Series 23: Mariposa County, 1915-1927]
[Series 24: Mendocino County]
[Series 25: Merced County, 1915]
[Series 26: Monterey County, 1891-1996]
[Series 27: Mono County]
[Series 28: Napa County]
[Series 29: Nevada County]
[Series 30: Orange County, 1924-1949]
[Series 31: Placer County, 1880-1935]
[Series 32: Plumas County, 1910]
[Series 33: Sacramento County, 1911]
[Series 34: San Benito County, 1910-1915]
[Series 35: San Bernardino County, 1910-1937]
[Series 36: San Diego County, 1886-1935]
[Series 37: San Francisco, 1878-1947]
[Series 38: San Joaquin County]
[Series 39: San Luis Obispo County, 1940]
[Series 40: San Mateo County]
[Series 41: Santa Barbara County, 1906-1913]
[Series 42: Santa Clara County, 1871-1915]
[Series 43: Santa Cruz County, 1895-1938]
[Series 44: Shasta County]
[Series 45: Siskiyou County, 1910-1915]
[Series 46: Solano County]
[Series 47: Sonoma County, 1915-1931]
[Series 48: Stanislaus County, 1879-1925]
[Series 49: Sutter County, 1915]
[Series 50: Tulare County, 1920-1935]
[Series 51: Tuolumne County, 1888-1909]
[Series 52: Ventura County, 1915-1933]
[Series 53: Yolo County, 1915]
[Series 54: Yuba County, 1913]
[Series 55: Northern California, 1903-1933],
[All]


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