This poster appeared on a telephone pole during the immediate aftermath of the 1965 Watts Riots, also known as the Watts Rebellion, in August 1965. It reads "B..., B..., B...!" in red paint. Several posters bearing the same abbreviated slogan were posted around the Los Angeles South Bay region, near San Pedro and Wilmington, around the same time. A Long Beach Press-Telegram reporter removed the poster and gave it to Lee Brown, then Metro editor of the Press-Telegram. Brown had reported on the rioting about a week before. "B..., B..., B...!" refers to "Burn, Baby, Burn!", which was a rallying cry during the riots. It is attributed to a popular 1960s disc jockey, Magnificent Montague, who often recited it. There is a major vertical tear present on the left side.